WHAT IS THIS?
Americano is an invite-only creative partner for craft liquor, wine, & hospitality brands.
We create everything consumer & distributor-facing for our clients; including branding, packaging, dry goods, marketing & sales materials, research, and more
Strongest,
Not the Loudest.
Americano has existed since 2014 purely through word-of-mouth. We invite brands and entrepreneurs to become members that exude three characteristics:
High Performers - Do they do what they say they’re going to do?
Genuine - Would we go to lunch or dinner together and actually enjoy it?
Has a True Need for Americano - We’re not ones to bring a leaf blower to do a little light dusting.
Over the years we've shared our expertise with these fine folks:
Our members join because of our smart and calculated approach to design.
Every concept with Americano is vigorously tested throughout the full design process until you have a highly marketable and eye-catching product, knowing with certainty that you have arrived at the correct design decisions.
Not even the world’s biggest ego can compete with cold hard numbers, decided by the market, not the founders.
Some of the ways we test our creative concepts and the questions that they answer:
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Artificial Intelligence & VAS
Is your bottle or product the first bottle to be seen on a shelf? Or does your competition stand out more? Visual Attention Software (VAS) tells us which concept is the most eye-catching and why.
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Marketing Matrix
Identify market gaps & windows of opportunity missed by other brands.
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Path of Least Resistance
What will your consumers understand best with the least amount of friction? What’s the best strategy to get your product in front of them?
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Ownability
Could a competitor copy you easily? How unique and ownable is the current packaging? How could it improve?
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Research Surveys
Get industry & consumer thought leader insights with qualitative and quantitative results. Answer the age-old question: Which concept is best? Why is it the best?
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Market Research
Is there a need for your product with a particular group of people that you might have overlooked?
“Americano has been a hugely valuable asset for a new project we are building in the beverage alcohol space—serving as a creative partner across the range of market research, solid insights into the cultural design reference, and quality creative output most importantly. Would highly recommend working with them!”
— Pete Nevenglosky
Co-Founder & CEO of Avuá Cachaça, Rare Character Whiskey Co., Fortuna Bourbon, Svöl Aquavit, Drifter Spirits, and Drifter Craft Cocktails
“The Americano team is responsive and great to work with! A great cultural fit and an understanding of our needs. If they needed more clarity, they were unafraid to ask for it because getting it right was important. Pivoting when things changed was also great, as they were able to do so in a timely manner. Americano responded well to feedback and was flexible with changes that sometimes were challenging. Their team is great. I could not be working with a better group of individuals who truly want my business to succeed.”
— Terri Lam
Founder of T. Lam & Sons
“Americano was recommended to us and hired to deliver a new whiskey label to compliment and match the branding from our first two labels. The entire team was responsive and able to meet at all our requested times. The team understood our vision for the new label and brought it to life, offering several concepts to choose from. Most impressively, they incorporated all of our recommendations as we refined the label. Their label matched perfectly, and we will be hiring Americano for all future labels.”
